The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft - Direction / Direction - Single
Annual ID
OS_MI17002G
About the Work
A live-action film was produced to promote GRAVITY DAZE 2, a gravity action-adventure game where gravity gets a 360-degree makeover. To communicate the fun of gravity changes, the film features a girl and her cat freely running across the walls and ceiling, and falling into the sky in the real world. Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we featured a cat to generate buzz for the film. We tackled challenging visual expressions, while making it as realistic as possible to get viewers to question how it was made, and to give it the wow factor. The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.”
2017 Awards
Total Points: 25
Gold Pencil
Credits
Agency
HAKUHODO INC. / Tokyo
Design Firm
THE DIRECTORS GUILD / Tokyo
Production Company
TOHOKUSHINSHA FILM CORPORATION / Tokyo
Active Cine Club / Tokyo
Iemoto / Tokyo
Deffence / Tokyo
YUGE inc. / Tokyo
OMNIBUS JAPAN Inc. / Tokyo
Cutters Tokyo / Tokyo
Nouvelle Vague / Tokyo
Creative Director
Yuta Okuyama
Designer
Yukiko Kuribayashi
Director
Show Yanagisawa
Product Manager
Takuya Omura
Sound Designer
Erito Ayaki
Cinematographer
Ryoken Okamura
Digital Artist / Multimedia
Tetsuaki Matsumoto
Creative Team
Yusuke Amagai
Yuki Yokoi
Keita Togawa
Masumi Nishibori
Lighting Design
Atsutoshi Ueno
Music / Sound
Kazuyoshi Tonami
Related Awards
