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The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Moving Image Craft

Every Second Counts

Agency FINCH / Sydney

Client St. Kilda Film Festival

Category

Craft - Writing / Writing - Single

Annual ID

OS_MI17006G

About the Work

The St Kilda Film Festival being amongst Australia’s select few accredited short film festivals by the Academy Awards, needed to arrive on stage with some Hollywood glamour. So with an all star cast and Hollywood Director, Patrick Hughes, Every Second Counts' mission was to make the small decisions of making a short film into an epic and high-pressured situation that empathises with the struggles of filmmakers. In a medium in which every second counts every small decision creates a massive reaction... The idea was to create a trailer which expresses this through a metafictional dramatic representation of what writing, directing and producing a short film is about. The idea came from the multitude of real conversations you would have with writers, directors, producers and critics when making your short film and all the battles you go through to get it done.

2017 Awards

Total Points: 25

Gold Pencil

Credits

Production Company

Finch / Sydney

Art Director

Lauren Deinnocentis

Director

Patrick Hughes

Cinematographer

Ari Wegner

Creative Team

Nick Hamon

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