The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Moving Image Craft

The Thin Red Path

Agency DDB / Paris

Client Ubisoft
BACK TO RESULTS

You have exceeded your allotted number of views.

For full access to our extensive awards archive

Members Login Here

Annual ID

OS_MI17021B

About the Work

Ubisoft launched a new video game license : “For Honor”, a multiplayer combat game in which the gamer is immersed into the the heart of an epic battle. The world of “For Honor” is brutal, yet adorned with beautiful wildlands, grandiose landmarks, majestic ruins and epic battles. The brief was to create awareness around this brand new game license in a hyper competitive market of already existing franchises. Instead of a trailer that showcases the game, we wanted to add more depth to the story by adding a more profound meaning to the story. "The Thin Red Path" is a powerful visual metaphor that describes in a grim way the reality of what honor truly is to a Warrior: not so much a gilded path to glory as a merciless road, full of blood spilled battle after battle, right up to a death, as brutal as inevitable.