The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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2018 One Show - Cross-Platform

Fans of Love

Agency R/GA / New York

Client Ad Council
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OS_CP18028M

About the Work

We wanted to flood culture with a message of unbiased love. So, at the NFL Pro Bowl in Orlando, we took an iconic part of culture, the Kiss Cam, known for showcasing straight, same race relationships and turned it into a symbol for love in all its forms. By partnering with the NFL, a league widely perceived for having a culturally biased fan base, we proved that love just looks like love, no matter who you are. We turned 60,000 fans watching a jumbotron, into millions watching it online, through a film of the stunt that we released on Valentine’s Day.