The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Cross-Platform

Teddy Gun

Agency FCB / Chicago

Client Illinois Council Against Handgun Violence
BACK TO RESULTS

Annual ID

OS_CP18039M

About the Work

The Illinois Council Against Handgun Violence is fighting to reduce gun violence though common-sense gun legislation. Teddy bear manufacturers are required to follow strict safety regulations—unless that teddy bear is a gun. Introducing Teddy Gun, created to shine a light on the lack of common sense gun regulations. We started with a simple and striking visual of the Teddy Gun that was used across all of our touchpoints. An introductory film, which targeted those who support our case, brought this issue to life online, in social, and with PR. This was followed by a documentary film to further mobilize our community of supporters. Posters and our travelling exhibit, appearing in places near congressmen, continued to provoke and ignite conversation. In every form of communication, we led people to TeddyGun.com. There, a social tool allowed you to tweet directly to your senator and representative, putting pressure on your exact legislators.