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Category
Typography / Typeface Design
Annual ID
OS_DE18113M
About the Work
Oslo is a new custom typeface designed for Nike Concept Store in Oslo. Nike wanted to use a local artist to make a narrative thread through the store. The brief was to create a bespoke typeface for the word "Oslo" and the sentence "your only limit is you". The brief was to communicate Nike, sports, and Nordics in some subtle way and I also had to use objects or things that are iconic to the city Oslo, this could be a landmark or locations where sporting activities take place. The inspiration for the new style of Nike was found at the Bislett Stadium. After much scouting and thinking, there were the characteristic lines of the running track that became decisive for the for the creative expression.
2018 Awards
Total Points: 2
Merit
Credits
Internal / In-House Agency
Nike / Netherland
Design Firm
Oh Yeah Studio / Oslo
Digital Agency
Bekk / Oslo
Designer
Joel Clifford
Thijs Pulles
Typographer
Hans Christian Øren
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