The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Design

Maze Without Exit

Agency DENTSU INC. / Tokyo

Client End-of-Life Care Association of Japan

Category

Promotional / Posters - Series

Annual ID

OS_DE18126M

About the Work

As you gradually come close to the illustration of the end-of-life patients, you will find that it is made out from a maze. We expressed the difficulty of communicating with end-of-life patients. And appealed that the NPO will be a help for those who are facing the subject (eg caregivers or nurses). In Japan, the number of elderly people has increased, and the demand for end-of-life nursing care needs has elevated rapidly in recent years. In addition, nurses and caregivers are finding many difficulties with communication with end-of-life patients. In this situation, the End-of-Life Care Association is a place to learn how to communicate with end-of-life patients.

2018 Awards

Total Points: 2

Merit

Credits

Agency

Dentsu Inc. / Tokyo

Art Director

Hitomi Misumi

Writer

Kyoko Kita

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