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Category
Craft / Art Direction - Single or Series
Annual ID
OS_DE18188M
About the Work
Heartland is the precursor to Japanese craft beer, born in 1986, and has increased its revenue without any mass advertising, made possible thanks to the sympathy of the public towards the product’s craftsmanship. From the very beginning, Heartland beer collaborated with various artists to create cozy place for both art and beer lovers. Its spirit is still alive in art projects showing the brand’s philosophy of creativity in these several years. In 2017, we designed an art book and its website enabling people to get ideas of brand’s strict craftsmanship through hands-on experience.
2018 Awards
Total Points: 2
Merit
Credits
Agency
Dentsu Inc. / Tokyo
Design Firm
J.C.SPARK / Tokyo
KASAHARA DESIGN WORK Co. Ltd. / Tokyo
Digital Agency
homunculus / Tokyo
PR / Marketing Agency
Dentsu Live Inc. / Tokyo
Production Company
Nissho Co., Ltd. / Tokyo
Revlon / Tokyo
Dentsu Creative Force Inc. / Tokyo
EPOCH / Tokyo
Tanseisha Co., Ltd. / Tokyo
Art Director
Arata Kubota
Natsuki Tomoda
Creative Director
Hiroshi Koike
Creative Technologist
Yasuhiro Tsuchiya
Executive Creative Director
Yasuharu Sasaki
Illustrator
Kahoko Sodeyama
Atsushi Murata
Akiko Ryoke
Tomoo Nishidate
Yu Nagaba
Sara Kakizaki
Toshiyuki Hirano
Photographer
Ryo Funamoto
Producer
Yumeno Suzuki
Saori Koyama
Haruka Manago
Daisuke Kosaka
Saori Minato
Masaho Ota
Masumi Ogawa
Hiroshi Yamakawa
Saori Fujiwara
Kiyokazu Nonaka
Yuta Tanaka
Writer
Shinya Nakamura
Agency Producer
Koji Yamada
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