The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Online / Short Form - Campaign
Annual ID
OS_BE18069M
About the Work
Advertising to teenagers can be tricky. They spend most of their time online and they hate being forced to watch ads. So, instead of forcing them to watch an ad about milk we decided to create something they’d want to watch. Snack Time is a web series with no traditional branding or call to action. However, every episode centers around milk and the snacks that go best with it. The perfect thing for teens to enjoy in their downtime when they’re relaxing and probably thinking about having a snack.
2018 Awards
Total Points: 2
Merit
Credits
Agency
DDB Canada / Vancouver
Production Company
Wave Productions / Vancouver
Yeti Farm Creative / Vancouver
Media Company
OMD / Vancouver
Art Director
John Larigakis
Chief Creative Officer
Cosmo Campbell
Creative Director
Neil Shapiro
Executive Creative Director
Dean Lee
Sound Designer
Craig Warrian
Writer
Neil Shapiro
Agency Producer
Matthew Sy
Content Strategist
Rob Newell
Jacqueline Lee
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