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Category
Online / Live Webcast
Annual ID
OS_BE18020S
About the Work
AIS AIMS TO BUILD BRAND LOVE BY WARNING PEOPLE ABOUT THE DANGER OF MOBILE USAGE ON THE ROAD. NOWADAYS, FACEBOOK LIVE IS REALLY POPULAR. BUT, IT LEADS TO THE MOST DANGEROUS BEHAVIOUR AS PEOPLE ALWAYS GO LIVE INAPPROPRIATELY. SO, THE IDEA IS TO USE FACEBOOK LIVE AS A TOOL TO SHOW SUCH DANGER BY LETTING PEOPLE WITNESS A REAL TIME ACCIDENT OF THE LOVED ONE. THEREFORE, WE COOPERATED WITH CELEBRITIES WHO OFTEN GO LIVE TO STUN THEIR FAN. WE FILMED CLIPS AS IF CELEBRITIES WERE GOING LIVE AND BROADCAST THOSE CLIPS ON THEIR OWN FACEBOOK LIVE AT ONCE. AT FIRST, THE AUDIENCE WOULD THINK THAT THIS IS AN ORDINARY FACEBOOK LIVE. SUDDENLY, AN ACCIDENT HAPPENED AND SHOCKED ALL THE PEOPLE WHO WERE WATCHING IT. AFTER THAT, A MOBILE-RELATED ACCIDENT STATISTIC SHOWED UP TO CONVINCE PEOPLE THAT MOBILE IS CREATIVE OR DESTRUCTIVE DEPENDING ON HOW THEY USE IT.
2018 Awards
Total Points: 15
Silver Pencil
Credits
Agency
Choojai and Friends / Bangkok
Production Company
The Film Factory / Bangkok
APOLLO LAB (2001) CO.,LTD / Bangkok
Chief Creative Officer
Komsan Wattanavanitchakorn
Director
Poj Pitakjamnong
Editor
Nittaya Tanprasitwat
Producer
Nattawat Khanthothong
Mac Vorarat
Sound Designer
Thitinun Swasdikula Na Ayudhaya
Agency Producer
Peachaya Kongchampa
Content Strategist
Boonchai Suksuriyayothin
Creative Team
Boonrana Vivatananukul
Dusit Mayaset
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