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2018 One Show - Branded Entertainment

Breaking 2

Agency Dirty Robber / Los Angeles + National Geographic Studios / New York

Client Nike
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Annual ID

OS_BE18024G

About the Work

“Breaking2” is a National Geographic feature length documentary about Nike's ambitious “moonshot” attempt to break the two-hour marathon barrier. The film introduces viewers to the enormity & scale of Nike's challenge: to see if they could find the best runners, identify ideal conditions and create a running shoe that could accomplish the seemingly impossible. “Breaking2” gave audiences an understanding of the depth of research and science behind this attempt, as well as less quantifiable components - the heart and the mind. "Breaking2" is storytelling that speaks to Nike's core philosophy & values; it's about inspiring every day people to push their limits, showcasing athletes at their greatest & innovating an industry. It's a film that also speaks to National Geographic's brand - thriving on the edge of impossible & exploring the power of human potential.