Gorillaz returned after a seven year hiatus with a new album, ‘Humanz’. Our task was to tell their story in a completely new way and create an immersive storytelling platform for the future. We created the world’s first mixed reality album launch, bringing fans and Gorillaz closer together than ever before. A unique blend of real world, AR, VR and 360, Gorillaz mobile app first immersed fans into the intimate world of Murdoc, 2D, Russel and Noodle and then brought Gorillaz’ into our reality with the #HumanzHouseParty - an album preview at the largest ever geo-specific AR listening event across 500+ locations from Tokyo to Santiago. HUMANZ debuted at #1 on iTunes chart in 30+ countries, including UK and USA. The app was installed 130,000x in 24 hours, with 500,000+ installs in 195 countries since. 130k fans around the world searched for the AR listening event in 146 countries.