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Category
Digital / Social Media & Viral Marketing - Single
Annual ID
OS_DI18018B
About the Work
With 93 people killed daily by guns in the U.S., many feel helpless in the fight against gun violence. Sandy Hook Promise wanted people to know that they could stop the next shooting if they learn the signs. We created an online film called “Tomorrow’s News” that invites viewers to donate to help teach those signs to parents, teachers and students. The film shows a fictitious news report about a shooting expected to happen tomorrow. In the film, witnesses, first responders and acquaintances of the shooter speak about the tragedy in the future tense – all to stress the preventability of the shooting. We partnered with bloggers and websites to share our film like a piece of real news.
2018 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
BBDO / New York
Production Company
Smuggler
Art Director
Bianca Guimaraes
Chief Creative Officer
David Lubars
Greg Hahn
Creative Director
Peter Alsante
Director
Henry-Alex Rubin
Editor
Ben Jordan
Winter Brihn
Producer
Patrick Milling Smith
Brian Carmody
Drew Santasiero
Sarah Michler
Cat Restepo
Erica Thompson
Chris Delarenal
Andrea Lewis
Social Media Manager
Lucy Bennett
Writer
Tom Kraemer
Agency Producer
David Rolfe
Julian Katz
Molly Ross
Cinematographer
Nathan Wilson
Digital Artist / Multimedia
Tim Masick
Music / Sound
Eric Warzecha
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