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Category
Media Relations
Annual ID
OS_PR18004B
About the Work
With 93 people killed daily by guns in America, many feel helpless against gun violence. Sandy Hook Promise wanted people to know that they could stop the next shooting if they learn the signs. We created an online film called “Tomorrow’s News” that shows a fictitious news report about a shooting expected to happen tomorrow. In the film, witnesses, first responders acquaintances of the shooter speak about the tragedy in the future tense – to stress the preventability of the shooting. While “Tomorrow’s News” was technically an online video, we leveraged our relationships to make sure our film about news was covered like real news. Popular news shows discussed and aired clips of the film – including “Good Morning America,” “Nightline,” CBS Nightly News, CNN and more, with some even playing the full-length spot during their newscast. And over a hundred local news affiliates picked up our film as result.
2018 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
BBDO / New York
Production Company
Smuggler
Art Director
Bianca Guimaraes
Chief Creative Officer
David Lubars
Greg Hahn
Creative Director
Peter Alsante
Director
Henry-Alex Rubin
Editor
Ben Jordan
Winter Brihn
Producer
Patrick Milling Smith
Brian Carmody
Drew Santasiero
Sarah Michler
Erica Thompson
Chris Delarenal
Andrea Lewis
Cat Restepo
Social Media Manager
Lucy Bennett
Writer
Tom Kraemer
Agency Producer
David Rolfe
Julian Katz
Molly Ross
Cinematographer
Nathan Wilson
Digital Artist / Multimedia
Tim Masick
Music / Sound
Eric Warzecha
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