The One Show

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2018 One Show - Public Relations

Costa Nica

Agency J. Walter Thompson Costa Rica / SJO CR

Client Teletica

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Category

Media Relations

Annual ID

OS_PR18038M

About the Work

Costa Rica and Nicaragua share a border, but their political differences over the years have caused intense conflict and xenophobia between residents of both countries. But in one pocket of Costa Rica, there is a school that allows children from Nicaragua to cross the border and attend class with Costa Rican children. Teletica, Costa Rica leading TV network, turned to the students at the school, a symbol of Nicaraguans and Costa Ricans co-existing in peace, and asked them to create their own country: Costa Nica. The country came with its own motto, coat of arms, symbols, flags, and rights, all created by the children. The students even created their own anthem that was then recorded by two famous singers, one from each country. A one-hour documentary about the project provoked public discussions on both sides of the border about xenophobia, and a road to unity, love, and respect.

2018 Awards

Total Points: 2

Merit

Credits

Agency

J. Walter Thompson Costa Rica / SJO CR

Art Director

Maria Jose Fonseca

Chief Creative Officer

David Carvajal

Creative Director

Alan Calderon

Writer

David Diaz

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