The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Moving Image Craft

The Talk

Agency BBDO / New York + The Corner Shop / New York

Client P&G

Category

Craft - Editing / Single

Annual ID

OS_MI18085M

About the Work

“The Talk” was conceived to spark conversation about the issue of racial basis with the hope that someday this film will become obsolete. For most parents in America, “The Talk” means that awkward conversation about the birds and the bees. For black parents, there’s an entirely different, uncomfortable “talk”: the race talk. It’s the conversation about what it means to grow up black in America — from overcoming biased standards of beauty, to surviving encounters with the police. The film spans several decades to show that while many things have changed in our world, for too many generations, “The Talk” remains the same. We seeded the film on social media, so that everyone could join in on the discussion. Every family should talk about bias, not just families of color. As the film implores: It's time to talk about "The Talk," so we can end the need to have it.

2018 Awards

Total Points: 2

Merit

Credits

Agency

BBDO / New York

PR / Marketing Agency

Egami Consulting Group

Production Company

The Corner Shop / New York

Media Company

Hearts & Science

Art Director

Bryan Barnes

Chief Creative Officer

David Lubars
Greg Hahn

Creative Director

Marcel Yunes
Rick Williams

Director

Malik Vitthal

Sound Designer

Brian Emrich

Writer

Nedal Ahmed

Cinematographer

Lasse Frank

Digital Artist / Multimedia

Sofie Borup
Jeff Robins

Music / Sound

Phil Loeb
Keith Reynaud

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