The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Craft - Editing / Single
Annual ID
OS_MI18019S
About the Work
Every year, Apple’s holiday campaign is a greeting card from the brand to the world. A message that underscores Apple’s values. Reminding us that in unity, there is diversity—and in diversity, there is unity. Because the holidays are all about reaching out to those who are different and embracing them as family. “Sway” is a story about two strangers coming together and the power of music to connect all of us. To take us out of our ordinary reality and transport us somewhere magical. Scored by Sam Smith’s ‘Palace’ and starring a real-life married duo—Sway aims to remind us what the holidays are all about: Sharing special moments with the ones who mean the most. And that even in a world that sometimes feels cold and lonely, we all have the power to move someone.
2018 Awards
Total Points: 15
Silver Pencil
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
Production Company
Imperial Woodpecker / Los Angeles
Cosmo Street / Los Angeles
The Mill / Los Angeles
Lime / Los Angeles
Incite / Los Angeles
Media Company
OMD Worldwide / Los Angeles
Chief Creative Officer
Brent Anderson
Creative Director
Greg Greenberg
Dave Estrada
Nick Ciffone
Marcus Brown
Evan Schiller
Director
Sam Brown
Photographer
Franz Lustig
Producer
Doug Halbert
Timory King
Agency Producer
Travis Roever
Adrienne Bullock
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