The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Intellectual Property

Accessibility Mat

Agency GTB Brasil / São Paulo

Client Ford Motor Company
BACK TO RESULTS

Annual ID

OS_IP19021M

About the Work

Ford is a brand committed with mobility and helping people moving freely. The Accessibility Mat came to transform this commitment in a tangible piece. It is a car mat redesigned to work as a portable accessibility tool for disabled drivers. A piece of design, created from a part that already exists inside the car. The driver just needs to get the Mat in the trunk, fold it, put in the back of their wheelchair and use it whenever they need to. Ford Ecosport was chose for this project because it is the best-selling Ford vehicle for disabled drivers. The Mat also has sensors and a microprocessor that sends Bluetooth signals to the wheelchair user's mobile phone and an app with a map point the exactly place it was used. That way we create a precious databank that we can share with local authorities in order to help building accessible cities.