The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Bodybuilder
Agency Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Category
Television & VOD / Long Form - Single
Annual ID
OS_FI19057M
About the Work
We see a couple on a date at a restaurant. The guy is talking to the girl, trying to conquer her. The girl looks at him and notices something different in his skin. Suddenly, a bodybuilder comes out of nowhere. He gets oil from the guy’s face, and rubs it to his body. He does it very naturally. The guy and his date feel very awkward with the situation. The bodybuilder gets oil from the guys’ face a few more times, it’s still a very awkward situation. Then we end with our tagline “Don’t let oily skin steal the moment” and cut to product pack shot with its benefit “Long-lasting oil control”.
2019 Awards
Total Points: 2
Merit
Credits
Agency
Ogilvy & Mather Singapore / Singapore
Production Company
Stink Films / Shanghai
Hogarth Worldwide / Singapore
Post Production Company
Chimney / Singapore
Fuse Adventures in Audio / Singapore
Meccanica EFX / Selangor
Armaleo / Singapore
Soho Music Group / Singapore
Big Sync / Singapore
Chief Creative Officer
Eugene Cheong
Nicolas Courant
Creative Director
Guilherme Camargos
Vincius Cunha
Director
Diego Nuñez Irigoyen
Director of Photography
Stuart Dryburgh
Executive Producer
Ali Loveday-Herzinger
Music Supervisor
Daniel Payne
Colin Peiera
Farhana Ja'afar
Producer
Evie Yeo
Account Team
David Dahan
Daniele Frangella
Sibylla Henninger
Khairunnisa Suhaimy
Ashwath Ganesan
Net Supatravanij Supatravanij
Desmond Loh
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