“Homework” was a film created to launch a new iPad and Apple Pencil that were designed for education. And since homework is a such big part of school, we wanted to lean into how people really feel about it.  So, as a gruff-voiced narrator recites “Homework, Oh Homework”, Jack Prelutzky’s classic poem about hating homework, the kids use their iPad and Apple Pencil to have a blast doing their homework.  And because this film would be on YouTube and the iPad website, it contextualized all the great ways this device could help in and out of the classroom.  So, as the kids study gravity with experiments like hurling a watermelon and egg off a bridge, ghost riding a bike off a ramp, spinning around in a leaf blower, and even creating their own anti-gravity chamber, parents, students, and educators could see how much fun homework can be.