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2019 One Show - Film

LA FORÊT - BET ON A MURDERER

Agency PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

Client FRANCE TÉLÉVISIONS - FRANCE 3
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Annual ID

OS_FI19121M

About the Work

LA FORET- BET ON A MURDERER is a live betting second screen experience developed for french TV channel France 3, in order to promote the launch of its brand new crime drama : « La Forêt ». Halfway between an entertainment piece and a live game, it turned a six episodes crime series into an interactive content which enabled the audience to place real bets on the murderer’s identity. Developed in partnership with famous betting platform Winamax, the experience included an interactive airing of the series, enhanced by betting odds which appeared on screen and evolved in real time depending on the plot and the character’s actions. A unique betting algorithm, built for a fictional program for the first time, enabled the viewers to live bet on the murderer’s identity each airing night of the series, on the dedicated website lacotedususpect.fr (mobile & desktop)