The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Use of Technology / Physical Product & Mobile Integration
Annual ID
OS_MO19016S
About the Work
Ford is a brand committed with mobility and helping people moving freely. The Accessibility Mat came to transform this commitment in a tangible piece. It is a car mat redesigned to work as a portable accessibility tool for disabled drivers. A piece of design, created from a part that already exists inside the car. The driver just needs to get the Mat in the trunk, fold it, put in the back of their wheelchair and use it whenever they need to. Ford Ecosport was chose for this project because it is the best-selling Ford vehicle for disabled drivers. The Mat also has sensors and a microprocessor that sends Bluetooth signals to the wheelchair user's mobile phone and an app with a map point the exactly place it was used. That way we create a precious databank that we can share with local authorities in order to help building accessible cities.
2019 Awards
Total Points: 15
Silver Pencil
Credits
Agency
GTB Brasil / São Paulo
Design Firm
Code / São Paulo
Production Company
Paranoid / São Paulo
Music / Sound Production Company
Supersonica / São Paulo
Art Director
Vinny Couto
Creative Director
Rodrigo Strozenberg
Creative Technologist
Icaro de Abreu
Director
Sala 12 Sala 12
Executive Creative Director
Vico Benevides
Writer
Lucas Arantes
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