The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Radio & Audio

3PM Brainstorms

Agency BBDO / New York + iHeartMedia

Client Mars Chocolate North America / Snickers
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Annual ID

OS_RA19015G

About the Work

“3 PM Brainstorms” was created to reinforce Snickers core message that being hungry has consequences, while establishing the fact that 3 PM is the time of the day when people are hungriest. It ran across the iHeart radio network. The spots are fictional office brainstorms from the past, that all took place at 3 PM. In each spot, the characters end up talking themselves into a different, historically bad idea, that end ups changing the way the world operates on a daily basis. “Airport Bathrooms” illustrates how airport bathrooms became an automated, malfunctioning mess. “Microwave Buttons” offers a glimpse into how we ended up with complicated, counter-intuitive microwaves. And “Chip Reader” imagines how the confusing and frustrating credit card chip reader system emerged a few years ago.