The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Learn more about The One Show 2026

About

See the Jury

Jury Presidents

View Categories

Get Tickets

2019 One Show - Experiential & Immersive

HORNBACH "Room of silence – Giving toilets a voice."

Agency HEIMAT / Berlin + Bentele Becker Bewegtbild / Berlin + Loft Tonstudios / Berlin + Mediaplus / München

Client HORNBACH Baumarkt AG
BACK TO RESULTS

Annual ID

OS_EX19037M

About the Work

The situation European DIY chain store HORNBACH always encouraged its customers to build something that challenges the norm. Even when it comes to toilets. As HORNBACH’s toilet range counts 8.145 products. But: the toilet is one of society’s last taboos. A functional, white room shrouded in silence. How can HORNBACH prove its expertise and inspire to build greater toilets? The idea HORNBACH gave the toilet a voice: Room of silence. The solution Erected in the heart of Berlin. Built from the range every HORNBACH store offers. Spirally shaped to lead visitors to their self. Equipped with a visual journey through the chronology of a toilet visit, projected onto immersive surfaces. Completed with sound from digestive noises. A toilet as a multisensory experience. 100 selected guests sat down and broke the silence. And millions online. They raised their voices and flooded the web with comments.