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HORNBACH "Room of silence – Giving toilets a voice."
Agency HEIMAT / Berlin + Bentele Becker Bewegtbild / Berlin + Loft Tonstudios / Berlin + Mediaplus / München
Category
Spaces & Immersive / Brand Installations
Annual ID
OS_EX19037M
About the Work
The situation European DIY chain store HORNBACH always encouraged its customers to build something that challenges the norm. Even when it comes to toilets. As HORNBACH’s toilet range counts 8.145 products. But: the toilet is one of society’s last taboos. A functional, white room shrouded in silence. How can HORNBACH prove its expertise and inspire to build greater toilets? The idea HORNBACH gave the toilet a voice: Room of silence. The solution Erected in the heart of Berlin. Built from the range every HORNBACH store offers. Spirally shaped to lead visitors to their self. Equipped with a visual journey through the chronology of a toilet visit, projected onto immersive surfaces. Completed with sound from digestive noises. A toilet as a multisensory experience. 100 selected guests sat down and broke the silence. And millions online. They raised their voices and flooded the web with comments.
2019 Awards
Total Points: 2
Merit
Credits
Agency
HEIMAT / Berlin
Production Company
Bentele Becker Bewegtbild / Berlin
Music / Sound Production Company
LOFT Tonstudios / Berlin
Perkypark Music / Berlin
Media Distribution Company
Mediaplus / München
Art Director
Stefan Wittemann
Fabian Lange
Josefine Nass
Chief Creative Officer
Guido Heffels
Matthias Storath
Composer
Peter Hayo
Creative Director
Corbinian Hennies
Designer
Martin Glöckner
Director
Ulrich Bentele
Jan Hendrik Becker
Editor
Geza Pieruschka
Jan Legowski
Social Media Manager
Heiko Ritt
Sound Designer
David Arnold
Writer
Michael Maria Morgenbesser
Account Team
Tim Holtkötter
Philippe Brandt
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