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Nike Just Do It 'Dream Crazy'
Agency Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
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Category
Brand Voice
Annual ID
OS_PR19014G
About the Work
For the 30th anniversary of “Just do it,” Nike celebrated athletes who dreamed crazy, from household names like Serena Williams and LeBron James to a girl who dreamed just as crazy by playing linebacker on a high-school football team. The campaign was led by Colin Kaepernick, (the controversial NFL quarterback who protested police brutality by kneeling during the national anthem) when he shared one tweet that shocked the world. A few days later, on the eve of the NFL season, the “Dream Crazy” film launched featuring athletes who pushed themselves further, with the rallying cry to do so narrated by Kaepernick. Within a day, the North America campaign was being talked about at the dinner table in just about every home in the U.S., not to mention by top news coverage, talks shows, and politicians around the globe.
2019 Awards
Total Points: 25
Gold Pencil
Credits
Agency
Wieden+Kennedy / Portland
Client / Brand
NIKE / Beaverton
Production Company
Park Pictures / Los Angeles
Music / Sound Production Company
Walker Music / Santa Monica
Joint Editorial / Portland
Lime Studios / Santa Monica
Post Production Company
Joint / Portland
A52 / Santa Monica
Company 3 / Santa Monica
Art Director
Sara Phillips
Creative Director
Alberto Ponte
Ryan O'Rourke
Chris Groom
Antony Goldstein
Designer
Joan Comellas
Executive Producer
Matt Hunnicutt
Photo Editor
Frazer Goodbody
Producer
Katie McCain
Shelley Eisner
Jake Grand
Krystle Mortimore
Candice Harbour
Kacey Klonsky
Emily Knight
Shani Storey
Strategist
Andy Lindblade
Nathan Goldberg
Writer
Dylan Lee
Alex Romans
Account Team
Andre Gustavo
Luiza Prata Carvalho
Mike Waywell
William Frazier
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