The One Show
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Category
Craft - Direction / Single
Annual ID
OS_MI19064M
About the Work
Most Americans are shocked to learn that maternal mortality has become a crisis right here in the U.S. Black women are 3-4 times more likely to die during childbirth than white women. To build awareness of this issue, we created a heartbreaking reverse narrative short film that highlights how American mothers are less safe giving birth now than decades ago. Armed with true stories from real women and maternal health advocates, our film makes the emotional point that despite good parenting, good education, and a good job, surviving giving birth in the U.S. is far from a given. With the help of Serena Williams, legislation by Senators Kamala Harris and Kristen Gillibrand, and our film “Reverse”, racial bias within the healthcare industry is now a fixture in national news coverage. The film was created for Merck for Mothers and helped launch an additional $10M community initiative to combat maternal mortality.
2019 Awards
Total Points: 2
Merit
Credits
Agency
Matter Unlimited / New York
Production Company
Whitelist / Los Angeles
Composer
Dustin O'Halloran
Creative Director
Shabazz Larkin
Director
Spencer Creigh
Director of Photography
Dustin Lane
Executive Creative Director
Jared Elms
Executive Producer
Jerad Anderson
Rob Holzer
Producer
Alison Kidd
Rich Salamone
Ryan Topham
Strategist
Aina Abiodun
Account Team
Alexandra Gordon
Michael Lebakken
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