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The Fall
Agency WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
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Category
Branded Content
Annual ID
OS_HW19032M
About the Work
Barretos’s Cancer Hospital is a well known and respected hospital in Brazil specialized in cancer treatment. After many years, they decided to change their name to “Hospital de Amor” (“Hospital of Love”), replacing “cancer” for “love” on its name. We turned the hospital’s renaming into a tale of hope: a 3-minute animated film telling the story of a cancer patient that falls into an abyss of fear and later is brought back by the love of those around her. The message is simple but true: fighting cancer is easier when we’re surrounded by love. The animation took ten months to be produced, including a song composed and recorded specially for the piece.
2019 Awards
Total Points: 2
Merit
Credits
Agency
WMcCann / São Paulo
Client / Brand
Hospital de Amor / Barretos
Production Company
Zombie Studio / Sao Paulo
Music / Sound Production Company
LOUD / São Paulo
Art Director
Francisco Oliveira
Ian Hartz
Chief Creative Officer
Hugo Rodrigues
Andre Marques
Chief Marketing Officer
Henrique Duarte Prata
Henrique Moraes Prata
Creative Director
Eiji Kozaka
Marcelo Conde
Director
Paulo Garcia
Sound Designer
Sound Design Company
Writer
Gustavo Cavinato
Creative Team
Horacio Rosario
Daniel Neves
Vitoria Lobo
Lucas Gonçalves
Karina Carreira
Patricia Moura
Jaqueline Travaglin
Denise Kotsubo
Rebecca Peters
Account Team
Rafaela Reis
Luis Figueira
Catarina Trajano
Mariana Rissi
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