The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Learn more about The One Show 2026

About

See the Jury

Jury Presidents

View Categories

Get Tickets

2020 One Show - Health, Wellness & Pharma

The Restaurant of Mistaken Orders

Agency TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo

Client Daiki Angel Help inc.
BACK TO RESULTS

Annual ID

OS_HW20_033M

About the Work

The Restaurant of Mistaken Orders is a restaurant where all the servers have dementia. Because the servers have dementia, there is a possibility that your order might come out mistaken. What you ordered, may or may not be what you get served. However, this restaurant puts customers in a frame of mind where a mistaken order can be casually accepted...even appreciated. The restaurant can teach us a valuable lesson on how open-minded acceptance and enjoying our differences. Our challenge was to create entirely, a new environment where people with dementia are accepted in society, and in that environment conceive a never like before experience. How can we make "a space where people with dementia work in" into a space that everyone enjoys? The success lied in optimizing various touch points, enabling to design meticulously as one whole experience