The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Television & VOD / Long Form - Campaign
Annual ID
OS_FI20_015B
About the Work
In Spain, playing the Christmas Lottery is as traditional as decorating the Christmas tree. The whole country plays because it has something no other lottery in the world has: it is shared. People love to play in groups: with their family, with their friends, with their co-workers, with the basket-ball team, ... and with each person you shared it with, the lottery ticket has a different meaning. For example, when you share it with a co-worker it could mean "we're more than colleagues, we're friends" or if you share it with your brother that lives abroad it could mean "even though we live far away, we'll always be close". That is why we decided to create a campaign in which people could see themselves reflected. Realistic and everyday stories that, sincerely speaking, reach the hearts of people. This is how we stopped talking about the prize and the people who won it, to start talking about how this lottery brings us together.
2020 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
BBDO España / Madrid
Contrapunto BBDO / Madrid
Production Company
Pueblo Films / Madrid
Post Production Company
Cp Works / Madrid
Chief Creative Officer
Carlos Jorge
Creative Director
Gonzalo Urriza
Director of Photography
Paco Femenía
Christos Voudouris
Executive Producer
Gema Crespo
Toni Martínez
Producer
Melissa Ferrero
Vanesa San Millán
Strategist
Azzahra López
Creative Team
Gorka Fernandez Iriso
Lolo Ortega
Antonio Castillo
Alberto Contera
Borja Usandizaga
Account Team
Patricia Miguel
Eva Ruiz
Susana Pastor
Valle Morales
Lydia Ruz-Espejo
Oana Buda
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