The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Location-Specific Video
Annual ID
OS_FI20_120M
About the Work
Steve Jobs once said: give people wonderful tools, and they’ll do wonderful things. This value is rooted at the core of everything Apple does. Whether it’s a hardware product, a software experience or a service, flawless design has, is, and always will be part of the DNA of the company. “Wonderful tools” is a delightful visual journey that celebrates this design principle, through the shapes of Apple’s most iconic products, software experiences and services. From the groundbreaking all-in-one compact design of the Macintosh 128k, to the industry changing iPod’s click wheel, the revolutionary iPhone, or the world beating Apple Watch UI among many others. The film brings it all alive through minimalistic, iconic colorful shapes designed in 2D in one seamlessly animated visual ride. A wonderful gift for the eye.
2020 Awards
Total Points: 2
Merit
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
Design Firm
BUCK / Los Angeles
Chief Creative Officer
Brent Anderson
Executive Producer
Brian O'Rourke
Randall Pomeroy
Group Creative Director
Greg Greenberg
Music Supervisor
Peymon Maskan
Josh Marcy
Creative Team
Robbin Ingvarsson
Paul Wysocan
Kim Nguyen
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