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Category
Billboards & Transit / Campaign
Annual ID
OS_OH20_041M
About the Work
‘Iconic Stacks’ aims to highlight the power of McDonald’s iconic products with a series of minimalist ads that despite featuring no logo, no images and no brand cues, are easily recognisable to customers. Each execution features one of McDonald’s core sandwiches (Big Mac, Sausage & Egg McMuffin, Fillet-o-Fish) represented as just a simple list of ingredients. The redacted and graphic nature of this exudes the confidence McDonald's and its iconic products deserve. The campaign ran in high dwell time out of home sites and national press, supported by animated mobile executions that linked directly through to purchase.
2020 Awards
Total Points: 2
Merit
Credits
Agency
Leo Burnett / London
Art Director
James Millers
Chief Creative Officer
Chaka Sobhani
Creative Director
Pete Heyes
Designer
Jake Arnold
Phil Bosher
David Schwen
Director
Emily Green
Writer
Andrew Long
Account Team
Steph Bates
Rob Ellen
Callum Matthews
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