The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Out of Home

Grave of Thrones

Agency DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney

Client Foxtel
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Annual ID

OS_OH20_012G

About the Work

Foxtel held an immersive, 2,000 square metre, Westeros-style cemetery event in one of Sydney’s most popular public parks, honouring characters who died in ‘Game of Thrones’. The graveyard, featuring the tombs of more than 34 notorious characters, included two giant one-tonne mausoleums and the head of the boy-King, Joffrey. Each grave was layered in reference to their life and death. They also featured the season and episode the character died, and using Foxtel’s mobile streaming service fans could watch that moment over again. Tens of thousands of people came, with these once fictional characters becoming something much more real.