The One Show
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Category
Stunts & Activations
Annual ID
OS_SM20_088M
About the Work
In 2019, Nike made it clear to the world: dreams can change the world. For the Women’s World Cup in France it was time to prove that once more. Nike wanted to show the world that soccer knows no gender. The challenge: Nike is not an official sponsor of the tournament. The 7th star for Germany. For the first time in history Nike united the men’s and women’s titles to prove: it’s about sports not gender. Nike unites the whole of Germany behind the German team to support and celebrate them on their way to the 7th soccer World Cup Title. Therefore, we created an alternative jersey/tricot: The 7 stars jersey. With the unisex 7 stars jersey we created an alternative tricot for the World Cup. The jersey was sent to numerous soccer players, world class athletes and fans to make them become part of the 7 stars campaign and proudly show their support for the team and their dream for the 7th star.
2020 Awards
Total Points: 2
Merit
Credits
Agency
BBDO Berlin GmbH / Berlin
BBDO Group Germany GmbH / Berlin
Music / Sound Production Company
Studio Funk GmbH & Co. KG / Berlin
Post Production Company
CraftWork - a brand of ad agencyservices GmbH / Duesseldorf
Media Distribution Company
Xi De Sign GmbH / Berlin
Art Director
Saydan Celik
Chief Creative Officer
Till Diestel
Creative Director
Jeannette Bohne
Goldiss Afshar
Wolfgang Warzilek
Erick Barrios Hernandez
Editor
Tibor Salzburger
Sound Designer
Katharina Jordan
Alex Schlegel
Strategist
Sven Koesling
Writer
Florestan Roesemann
Account Team
Anja Schwarzmann
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