The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Influencer Marketing / Single Channel
Annual ID
OS_SM20_093M
About the Work
Hulu Sellouts leveraged the social following of NBA All-Stars to create the first influencer campaign you can’t call bullshit on. From a business standpoint, Hulu had a problem. They had Live TV, but nobody knew about it. So they tasked us with creating an influencer campaign to spread the word, but they wanted it to feel “real” and “authentic.” Knowing that influencer campaigns are typically anything but, we knew the only solution was 100% complete honesty. In Hulu Sellouts, we had six NBA All-Stars tell the world that Hulu paid them a ton of money to say “Hulu has live sports.” Then, we had each player sell out in a way their millions of followers would love. This level of authenticity led to engagement shooting through the roof as fans pushed the conversation forward with every like, comment and share.
2020 Awards
Total Points: 2
Merit
Credits
Agency
Big Family Table / Los Angeles
Client / Brand
Hulu / Santa Monica
Production Company
Hungry Man / Los Angeles
Union Editorial / Los Angeles
Music / Sound Production Company
Massive Music / Culver City
Mophonics / Culver City
Art Director
Max Pollak
Vlad Ivangorodsky
Creative Director
Eric Christy Manchester
Neal Desai
Executive Creative Director
Guto Araki
Writer
Carly Blitz
Marcin Markiewicz
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