The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Craft / Use of Visuals
Annual ID
OS_SM20_105M
About the Work
This is no fairytale. It’s the true story of how Smirnoff became the world’s number one vodka. And we exposed all 155 years of deception, revolution, exile, bankruptcy, and resurrection with an evidence wall on Instagram. A peek inside the brand’s illustrious past, littered with secrets hidden within videos, images, carousels, and gifs waiting to be uncovered. Things no brand would ever admit to. But we’re not just any brand. We are the world’s most infamous vodka.
2020 Awards
Total Points: 2
Merit
Credits
Agency
72andSunny / New York
Client / Brand
Smirnoff / Global
Art Director
Brad Simon
Creative Director
Hugo Bierschenk
Dean Woodhouse
Guy Featherstone
Designer
Guy Featherstone
Brad Simon
Executive Creative Director
Justine Armour
Executive Producer
Ryan Chong
Illustrator
Ben Hasler
Photographer
Artem Nadyozhin
Aline Gontar
Producer
Connor Gomez
Jonny Weiss
Creative Team
Jon Krippahne
Justin Joo
Client Team
Stephen O'Kelly
Neil Shah
Account Team
Diana Gonzalez
Kamran Gossieaux
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