The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Cross-Channel UX / UI / Digital / Physical
Annual ID
OS_DC20_006S
About the Work
The Big Issue is a street publication sold by those facing poverty as an alternative to begging. The Pay It Forward initiative has transformed the way the magazine is sold; by introducing mobile payments we created the world’s first resellable magazine. Each magazine is provided with its own scannable QR code so once buyers have finished reading their magazine, they don’t bin it - they sell it on. Each magazine can be resold multiple times, with the profits returning to the vendor time and again. Every buyer becomes a potential seller and every vendor becomes the head of an entrepreneurial chain. The user experience is seamless and intuitive. By using a QR code, customers can navigate between the physical magazine and the payment page with ease. For this business model to work, we had to solve one of the biggest problems facing vendors: access to a bank account. So, we partnered with UK bank Monzo and, as part of the scheme, vendors can open their own personal bank accounts by using the Big Issue offices as their fixed address.
2020 Awards
Total Points: 15
Silver Pencil
Credits
Agency
FCB Inferno / London
FCB / Worldwide
Client / Brand
The Big Issue / London
Monzo / London
Production Company
Archer's Mark / London
Art Director
Jessica Giles
Chief Creative Officer
Owen Lee
Fred Levron
Creative Director
Ben Edwards
Guy Hobbs
Martin McAllister
Designer
Becci Salmon
Matt Johnson
Director
Myles Desenburg
Photographer
Jack Margerison
Strategist
Laura Pirkis
Lucie Newlan
Writer
Austin Hamilton
Account Team
Cc Clark
Isabelle Soskice
Gemma Corridan
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