The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft - Editing / Single
Annual ID
OS_MI20_069M
About the Work
The iPhone 11 Pro is rigorously tested to ensure it’s more durable than ever because you never know what life might throw at it. To prove this beyond doubt, we built a 30 foot wind tunnel and using musically timed practical effects — we literally threw life at it. Kids toys, food, drinks, everything you might find in a handbag, a wedding cake, and a barrage of rubber ducks.
2020 Awards
Total Points: 2
Merit
Credits
Client / Brand
Apple / Cupertino
Post Production Company
Cabin / LA
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