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2020 One Show - Moving Image Craft

Train

Agency BBDO / New York + Furlined / New York

Client AT&T
BACK TO RESULTS

Annual ID

OS_MI20_083M

About the Work

We open on a train chuffing through the Great American West circa 1870. We cut to a group of bandits about a mile down the track, laying sticks of dynamite. Back inside the train cabin, the conductor leans out the window for a better view as he pulls the whistle. He suddenly has a terrible realization: “They’re blowing the track!” They slam on the brakes, but the train has too much momentum. The bandits detonate the dynamite, derailing the train. As the dust settles, the “face” of the locomotive suddenly comes to life. We reveal that the entire world has been replaced by stop-motion miniatures. The train cars sing about needing to get the train back on the track. The figurine bandits are dumbstruck as the train chuffs off into the horizon. A super appears: “From Westerns to Family Films, get movies and more with AT&T unlimited plans.”