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Category
Packaging
Annual ID
OS_HW20_041M
About the Work
999 Piyanping is known as the go to anti-itching cream for every Chinese household. To open up the urban young female market, Piyanping launched a new product – “the green tube” that has a soothing effect, moisturizes the skin on face. We needed to break conventions and connect to the young female target. On August 13th, we launched the crossover campaign “Love Without Itch of Heart – 999 Love Lipsticks”. We successfully refreshed Piyanping’s brand image from old to young and increased the sales of Piyanping. It also caught the attention from the Chinese government related media including SASAC – Stated-owned Assets Supervision Administration Commission, CCTV, People’s Daily, etc…
2020 Awards
Total Points: 2
Merit
Credits
Agency
Serviceplan China / Beijing
Art Director
Er Suo
Danny Wang
Chief Creative Officer
Kin Chong
Executive Creative Director
Jason Romeyko
Jackson Wong
Product Manager
Cedar Tian
Social Media Manager
Alison Feng
Gloria Guo
Writer
Emily Jin
Creative Team
Mark Liu
jing Gao
Account Team
Marcus Ma
Erin Lee
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