Diversity and inclusion programs are all the rage within the business world. Every corporation seems to be making the world a better place for all. Except for disabled people. 90% of multinational corporations claim to prioritise diversity. But only 4% prioritise disability. And it’s not just about employment. Most multinational corporations don’t develop products for people with disabilities, don’t show people with disabilities in their advertising, don’t build accessible shops. So our angle was clear: if disability is not on your agenda, neither is diversity. We created a word to describe companies that claim to care about diversity but ignore disability. DIVERSish. To illustrate the most common types of diversish behaviour, we created a campaign that exposed the toe-curling reality of selective inclusivity in business. In a series of fictional interviews, high-flying business leaders are receiving an award that recognises the true value of their commitment to diversity and inclusion. Presenter Chris interviews the winners and asks them to describe the ways their organizations have considered the needs of people with disabilities. Responses range from dismissive to unintentionally offensive. When pressed on the issue they have no answer or fumble for an inadequate corporate response.