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SICK BEATS
Agency Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
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Category
Innovation & Transformation / Innovation in Design
Annual ID
OS_DE21_042S
About the Work
SICK BEATS by Woojer is the world’s first music-powered airway clearance vest for CF, using the clinically proven modality of soundwave therapy to merge the music kids love with the daily treatment they need, all on the Spotify platform.
It’s been clinically proven that 40Hz soundwaves are as effective as traditional vests in loosening and expelling mucus* (see bibliography provided in Supplemental Information). Our goal was to apply this proven science to an experience that kids would not only endure but enjoy.
*https://bit.ly/2PFowdh
Working with Woojer, we modified their consumer haptic vest to meet the needs of CF treatment—adding additional transducers, optimizing lung placement, and boosting the 40Hz output.
The SICK BEATS vest syncs with your smartphone, pulling sound frequencies from your music to deliver them to the chest. The Sick Beats experience operates through Spotify where we have curated thousands of 40Hz songs, using an AI-enabled sniffer to identify appropriate songs from different genres. Kids can discover new 40Hz music and create custom therapeutic playlists for the vest, all in their Spotify App.
Working with Claire's Place Foundation, a CF advocacy group, we made the vest accessible to the 2,000+ CF patients within their network. The vest is available to members of the Claire’s Place network, on rolling basis, free of charge, to people interested in the experience trial.
20 kids joined our proof-of-concept trial. Their stories were popularized in the CF community, creating high interest in trial participation.
The experience trial is still ongoing, as the kids continue to provide product feedback. Not yet commercially available, the product is now in clinical testing to prove efficacy and begin the path to FDA approval.
It’s been clinically proven that 40Hz soundwaves are as effective as traditional vests in loosening and expelling mucus* (see bibliography provided in Supplemental Information). Our goal was to apply this proven science to an experience that kids would not only endure but enjoy.
*https://bit.ly/2PFowdh
Working with Woojer, we modified their consumer haptic vest to meet the needs of CF treatment—adding additional transducers, optimizing lung placement, and boosting the 40Hz output.
The SICK BEATS vest syncs with your smartphone, pulling sound frequencies from your music to deliver them to the chest. The Sick Beats experience operates through Spotify where we have curated thousands of 40Hz songs, using an AI-enabled sniffer to identify appropriate songs from different genres. Kids can discover new 40Hz music and create custom therapeutic playlists for the vest, all in their Spotify App.
Working with Claire's Place Foundation, a CF advocacy group, we made the vest accessible to the 2,000+ CF patients within their network. The vest is available to members of the Claire’s Place network, on rolling basis, free of charge, to people interested in the experience trial.
20 kids joined our proof-of-concept trial. Their stories were popularized in the CF community, creating high interest in trial participation.
The experience trial is still ongoing, as the kids continue to provide product feedback. Not yet commercially available, the product is now in clinical testing to prove efficacy and begin the path to FDA approval.
2021 Awards
Total Points: 21
Silver Pencil
Credits
Agency
Area 23, an FCB Health Network Company / New York
Digital Agency
The Embassy / Vancouver, BC, Canada
Client / Brand
Claire's Place Foundation / Redondo Beach, CA
Woojer / Herzliya, Israel
Music / Sound Production Company
Yessian / New York
Post Production Company
Bandit / New York
Chief Creative Officer
Fred Levron
Tim Hawkey
Creative Director
Arthur Daraujo
Corinne Feight
Eduardo Tavares
Fabio Rodrigues
Kristen Bell
Executive Creative Director
Elliot Langerman
Group Creative Director
David Adler
Jason Graff
Pamela Savage
Broadcast Producer
Cassandra Bull
Christine Anisko
Group Director, Broadcast Production
Chinkara Singh
Music Producer
Juan Woodbury
Musical Artist “Banger24”
Adoptable
Photography
Fuze Image / Curitiba
Print Production
Frank Laport
Product Engineer
Aaron Stack
SVP, Director, Integrated Production
Jennifer Ma
Visual Effects Company
CHRLX / New York
VP, Director of Integrated Production
Miona Mui
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