The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Promotional / Print Advertisements
Annual ID
OS_DE21_086M
About the Work
To take part in Amnesty International’s Write for Rights campaign means taking action. In the past 20 years, 127 of the 169 persons imprisoned were freed
thanks to letters sent, representing a 75% release rate. Writing can actually change lives.
By leveraging the universal symbol of the pencil, the visuals emphasize real situations where the most basic of rights have been violated: the right to protest,
the right to live in safety, the freedom of the press, and the right to a fair trial.
thanks to letters sent, representing a 75% release rate. Writing can actually change lives.
By leveraging the universal symbol of the pencil, the visuals emphasize real situations where the most basic of rights have been violated: the right to protest,
the right to live in safety, the freedom of the press, and the right to a fair trial.
2021 Awards
Total Points: 3
Merit
Credits
Agency
Cossette / Montreal
Client / Brand
Amnesty International / Montreal
Production Company
Collagene / Montreal
Post Production Company
Septième / Montreal
Art Director
Alexandre Jutras
Chief Creative Officer
Louis-Philippe Tremblay
Peter Ignazi
Chief Design Officer
Barbara Jacques
Creative Director
Geneviève Duquette
Executive Creative Director
Anne-Claude Chénier
Illustrator
Owen Gent
Photo Editor
Colette Dumay
Martin Dumas
Philippe Richelet
Product Manager
Olivier Charbonneau
Valérie Roy
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