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Drowned Requiem
Agency fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
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About the Work
The underwater music video that reminded Europe to stop the drownings in the Mediterranean Sea and fulfil its humanitarian duty.
Every day, people drown as they flee across the Mediterranean, and Europe, especially its politicians, looks the other way. Human rights? They simply drown with them. How do we get Europe to look again and fulfil its humanitarian duty?
We sent an unmistakable and unignorable sign and let Europe's strongest and most important symbol for freedom and human rights drown: The European Anthem. The performance musicians of Between Music transformed Beethoven's "Ode to Joy" into a requiem - and played it at the grave of thousands of refugees - at the bottom of the Mediterranean Sea. The "Drowned Requiem".
The performance video of the "Drowned Requiem" spread throughout Europe. It was particularly successful in government districts from Brussels to Berlin thanks to geotargeting. Through the campaign page, thousands of Europeans emailed EU Commission president Ursula von der Leyen to remind her of the EU's treaty obligations - and United4Rescue raised donations for a new rescue ship.
More than 15 million contacts, visitors from 80 countries for wesendaship.org, an average donation of 84.37 Euro per donor and 440,000 Euro for a new rescue ship: the Sea-Eye 4. Financed in a record-breaking 4 weeks.
And Ursula von der Leyen? She had her email account disabled.
If politicians don't care about sea rescue, we have to continue doing their job.
Every day, people drown as they flee across the Mediterranean, and Europe, especially its politicians, looks the other way. Human rights? They simply drown with them. How do we get Europe to look again and fulfil its humanitarian duty?
We sent an unmistakable and unignorable sign and let Europe's strongest and most important symbol for freedom and human rights drown: The European Anthem. The performance musicians of Between Music transformed Beethoven's "Ode to Joy" into a requiem - and played it at the grave of thousands of refugees - at the bottom of the Mediterranean Sea. The "Drowned Requiem".
The performance video of the "Drowned Requiem" spread throughout Europe. It was particularly successful in government districts from Brussels to Berlin thanks to geotargeting. Through the campaign page, thousands of Europeans emailed EU Commission president Ursula von der Leyen to remind her of the EU's treaty obligations - and United4Rescue raised donations for a new rescue ship.
More than 15 million contacts, visitors from 80 countries for wesendaship.org, an average donation of 84.37 Euro per donor and 440,000 Euro for a new rescue ship: the Sea-Eye 4. Financed in a record-breaking 4 weeks.
And Ursula von der Leyen? She had her email account disabled.
If politicians don't care about sea rescue, we have to continue doing their job.
2021 Awards
Total Points: 21
Silver Pencil
Credits
Agency
fischerAppelt / Philipp und Keuntje
PR / Marketing Agency
fischerAppelt, relations / Hamburg
Production Company
Philipp und Keuntje / Hamburg
Music / Sound Production Company
Skill Music / Hamburg
Media Distribution Company
fischerAppelt, performance / Berlin
Art Director
Wilhelm Eckert
Andrew Philip Wulff
Chief Creative Officer
Diether Kerner
Composer
Laila Skovmand
Creative Director
Tobias Fritschen
Valentin Burkhardt
Director
Tobias Fritschen
Director of Photography
Hans Goedecke
Kostas Milonakis
Executive Creative Director
Jan-Sievert Krause
Executive Producer
Christian Hibbeler
Producer
Ines Wolff
Programmer
Dirk Mävers
Writer
Ronja Kühner
Director of Photography (Drone)
Dean Gdontakis
Account Director
Lara von Kroge
Content/Recherche
Helena Keuper (Trainee)
Executive Client Services Director
Tanja Heier
Influencer Marketing
Franziska Przymusinski
Katrin Joppig
Alina Fackler (Trainee)
Sara Loth (Trainee)
Musicians & Performers
Between Music
Performance Marketing
Pascal Volz
Mark-Alexander Kaldenbach
Post Production
Ansgar Struck
Christian Lessner
Jan-Gero Kleist
Sven Fröhlich
Production Manager
Dean Gdontakis
PROI
Ayleen Finkenzeller
Mirjam Patermann
Project Management
Carolin Rakoczy (Trainee)
Charlyn Schröder (Trainee)
Public Relations
Alisa Wissenbach
Julika Hettlich
Screen Designer
David Schubert
Social Media Marketing
Diana Bartel
Insa von Zeppelin
Johanna Petereit
Lena Reinke
Lisa-Marie Otto
Rena Alfonsi
Sound Engineer
Alex Henke
Torben Brüggemann
VIP Management
Thomas Kleinrahm
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