The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Health, Wellness & Pharma

The Call

Agency The Bloc / New York

Client EmpowHer NY

Category

Film / Health & Wellness

Annual ID

OS_HW21_053M

About the Work

When it comes to getting proper healthcare, it shouldn’t matter how white or black your name and voice sound. But in 2020, it unfortunately still does. “The Call” exposes the reality that women of color all too often receive lesser treatment than their white counterparts by revealing just how different outcomes can be, even when patients present with the same symptoms. The experiment has reached more than 7MM people on launch day alone through community radios and IG stories with more than 1.000 unconscious bias trainings completed to date with the potential of saving countless lives.

2021 Awards

Total Points: 3

Merit

Credits

Agency

The Bloc / New York

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