The One Show
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Yimsu
Agency Redfuse Communications / Hong Kong + Redfuse Communications / Bangkok + Colgate-Palmolive / APAC + Hogarth / Bangkok
Category
Casting
Annual ID
OS_MI21_105M
About the Work
The current post-pandemic situation brings anxiety, stress and pressures to every individual – threatening everyone’s confidence in a brighter future. By championing ordinary people with real yimsu (smile strong) stories, we turned their optimism and inner strength as inspiration for everyone to yimsu in situations where a smile is hard to come by.
Within less than a week, millions of views and shares have already been registered on social media platforms. Most importantly, it got people inspired and positively engaged as not a single negative comment has been received.
Within less than a week, millions of views and shares have already been registered on social media platforms. Most importantly, it got people inspired and positively engaged as not a single negative comment has been received.
2021 Awards
Total Points: 3
Merit
Credits
Agency
Redfuse Communications / Hong Kong
Redfuse Communications / Bangkok
Client / Brand
Colgate-Palmolive / APAC
Production Company
Hogarth / Bangkok
Art Director
Lucky Rich and Friends Co.,Ltd
Composer
Siwat Homkham
Director
Nottapon Boonprakob
Editor
Ittiwat Poobandit
Executive Creative Director
Andrew Chu
Kenny Choo
Photographer
Rinrada Pornsombutsatien
Producer
Kannika 'My' Mongkolrattanachart
Preyaporn 'B' Thaloengchok
Pichanun Siwadnidhikul
Songphon Jantharasom
Wannu Poolsombut
Account Director
Krittanut Naksomsong
Associate Director
Panicha Kittiwararat
Associate Strategic Planner
Suparkorn Netvijit
Brand Content Manager
Chitchai Tangphinigkul
Business Director
Chaiporn Intasay
Casting
A-tis Thammaruja
Chief Executive
Gunpong Panthongprasert
Chief Executive Officer
Nopadol Srikieatikajohn
Colorist
Nitisard Prasatpohn
Creative
Napisa Nakpresha
Suppasin Hongchareonchai
Thanit Nopwattanapong
Visarnpong Chateakcharoen
Creative Group Head
Sommanassa Ngernsa-ard
Drone Operator
Treerat Wongvorapat
Group Business Director
Kwanmada Tongton Group Business Director
Location Manager
Varavut Phunjapalakonkul
Marketing Director - Greater IndoChina Hub
Francisco Fina
Marketing Manager - Brand Experiences
Yossaporn Rengpian
Media & Digital Manager
Napak Lertnimanorladee
Online Artist
Krongyote Glinfuang
Oral Care Marketing Director
Arisa Ruchirawat
Post Producer
Patchupan Boonchan
Production Manager
Wannapa Tangbut
Regional Marketing Director - Integrated Marketing Communications
Lyndon Morant
Rollerblade Cameraman
Phanumart Inphet
Senior Associate Strategic Planner
Orathai Maneechote
Sound Mixer
Artit Vongmetta
Stills Producer
Nartnada Sukchanthor
Stylist
Visa Kongka
Toothpaste Associate Marketing Director
Janejira Champaiboon
Toothpaste Senior Brand Manager
Wipawee Baldwin
Traffic Manager
Naphachanok Phiansa
Vice President
Yves Briantais
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