The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID
OS_MI21_108M
About the Work
For Instagram’s first-ever brand campaign called “We Make Today,” we launched an insane, unscripted social experiment. We took what happened in culture in one day and created a crowdsourced snapshot of the world on that particular day. The next day? We started over. For 7 days straight. Every morning we had no idea what the ad would look like. And every night, 25 million people saw it on Elle, Cosmopolitan, Teen Vogue and Instagram itself.
2021 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy / New York
Production Company
Blacksmith TV
Epoch Films
Work Editorial
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