In March 2020, the world suddenly stopped. Half the world was under lockdown. There was sadness. There was fear. Yet underneath it was a stronger force: solidarity.

To illustrate this, we released “Never Lost,” a meditation on the power of human connection at a time when the simple act of looking at another person’s face was how we carried on. Set to an excerpt from Kate Tempest’s poetic 2019 song “People’s Faces,” the film showcased the humanity taking place on Facebook’s apps to reinforce their Community Help feature and remind people that we’re never lost if we can find each other.

The film was produced in only seven days and features footage shot less than 24 hours before its release. The film had over 1.5 billion impressions in the U.S. alone, and a share rate three times its marketing benchmark. The film achieved 2.9 million meaningful engagements, and there were 648,000 clicks to the Covid Support Hub that enabled people to seek help or offer it. The film was very well received and achieved significant earned media, with the likes of Kris Jenner, Business Insider and TechCrunch all sharing the film on their social channels.