The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Brand Partnerships
Annual ID
OS_PR21_083M
About the Work
The brewing industry in Bariloche, Argentina was hit hard by Covid-19, so Patagonia Cerveza teamed up with competitive breweries to create Comunal Gin, a beer-based gin made from the very barrels of beer that would have gone to waste. Comunal’s launch reached 19.6 million impressions, leading to $1.65 million in sales in August alone, that’s 45% more than the #1 beer! But more importantly, it saved the brewing community in Bariloche from having to throw away thousands of liters of beer, not to mention profit. Making Comunal a testament to the power of creative problem solving & collaboration.
2021 Awards
Total Points: 3
Merit
Credits
Agency
R/GA / Buenos Aires
Associate Creative Director
Humberto Zamorano
Creative Director
Leo Arnelli
Virginia Saldaño
Design Director
Pablo Martínez
Editor
Exequiel Ferreira
Executive Producer
Guillermina Ortiz
Nahuel Alonzo
Group Creative Director
Pablo Vitale
Senior Producer
Carla Palese
Senior Strategist
Julia Sartori
VP, Chief Creative Officer, SS LATAM
Mariano Jeger
Account Director
Julia Navas
Associate Producer
Belen Rufail
Brand Manager
Josefina Oneto Gaona
Julieta De Laurentiis
Connections Manager
Santiago Repetto
Direction/Production
Fernando J Pérez
Executive Client Services Director
Florencia Pereyra
Music
Pelu Hernández
Senior Analyst
Yamila Cufre
SVP, Managing Director, SS LATAM
Bruno Rovagnati
Visual Designer
Ariel Mintzer
VP Marketing
Paula Marconi
Related Awards
