Miami Awards
Category
Art Direction
Annual ID
MIA24_CR005M
COR:US is a Caribbean ready-to-drink Rum Punch launched in three different countries. To create an engaging and dynamic composition for communication, the Art Direction was crafted by creatively using all of Barbados’ elements, like its landscape, diversity, people, and culture. The result is that all those elements come together perfectly, just like the ingredients of a good Rum Punch.
2024 Awards
Total Points: 1
Merit Winner
Credits
Agency
MAD / Miami
Production Company
Mad Labs / Miami
Chief Creative Officer
Roy Husdell
Creative Director
Gustavo Vieira
Executive Creative Director
Rafael Ribeiro
Producer
Bebe C
Strategist
Cristiana Azeredo
Gabriela Penkal
Senior Copywriter
Caio Fortes
Account Manager
Kaela Wyche
CEO
Marc Aptakin
COO
Scotty Smith
Operations Director
Juliana Tonussi
Project Manager
Phillip Cardoso
Video editor
Rafael Teixeira
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