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Category
Broadcast / Series
Annual ID
OS_RA21_029M
About the Work
Entry description
The Lufthansa FlyNet Radio campaign: In minute-by-minute time protocols, we describe escalating events on the ground that get completely out of hand. An incomplete whatsapp message by a young woman, that leads to the end of a relationship. A video, that was sent into the wrong chat, that brings a young man unintentional fame. And then there is the story of an influencer, who has to realize, that every second offline can have dramatic consequences. Because a lot can happen in a few hours.
Brief
Lufthansa FlyNet, Lufthansa’s fast and reliable on-board WIFI, offers all passengers on long-distance flights the opportunity to be available at all times – even while above the clouds. How can we communicate that in an entertaining radio campaign?
Solution
A radio campaign that lets you experience the human disasters that can occur on the ground, while the affected person in the air doesn't notice anything about them.
Cultural Context
The good thing about a long flight: you can relax and switch off for a few hours. The bad thing about it: you are completely cut off from the outside world. Especially in today's times, an absolute horror show. You could miss so much. Because on many transcontinental flights there is still no reliable WIFI on board.
The Lufthansa FlyNet Radio campaign: In minute-by-minute time protocols, we describe escalating events on the ground that get completely out of hand. An incomplete whatsapp message by a young woman, that leads to the end of a relationship. A video, that was sent into the wrong chat, that brings a young man unintentional fame. And then there is the story of an influencer, who has to realize, that every second offline can have dramatic consequences. Because a lot can happen in a few hours.
Brief
Lufthansa FlyNet, Lufthansa’s fast and reliable on-board WIFI, offers all passengers on long-distance flights the opportunity to be available at all times – even while above the clouds. How can we communicate that in an entertaining radio campaign?
Solution
A radio campaign that lets you experience the human disasters that can occur on the ground, while the affected person in the air doesn't notice anything about them.
Cultural Context
The good thing about a long flight: you can relax and switch off for a few hours. The bad thing about it: you are completely cut off from the outside world. Especially in today's times, an absolute horror show. You could miss so much. Because on many transcontinental flights there is still no reliable WIFI on board.
2021 Awards
Total Points: 3
Merit
Credits
Agency
Kolle Rebbe GmbH / Hamburg
Client / Brand
Deutsche Lufthansa AG / Frankfurt/Main
Music / Sound Production Company
Studio Funk GmbH & Co KG / Hamburg
Creative Director
Fabian Frese
Director / Editor
Torsten Hennings
Head of Advertising & Mediamanagement
Claudia Dreismann
Head of Marketing Communication
Benita Struve
Managing Director
Fabian Frese
Speaker
Henry Sergeant
Vanida Karun
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